Luxury brand Moschino’s younger sister, Love Moschino is a playful, vibrant and super chic line designed for women and men – and even children – who like to break the dress code standards and build their own, personal style. Born in 2008, Love Moschino has the creative, intelligent, ironic personality of Moschino brand and all the values of LOVE: empathy and feeling. A universal, positive, univocal and worldwide understandable word that gives new life to a brand that was already very strong. Traits? Pop art prints, all – over hearts, gold chains for her, maxi lettering and bright colours for him. The ironic, surprising, and at times irrelevant style, typical of Jeremy Scott’s genius.